For Maximum User Understanding, Customize the SiteCatalyst Menu

Omniture stock menu interface

Customizing anything is better than customizing nothing - Jason Egan (@jasonegan) Visits vs. Visitors vs. Unique Visitors...click-throughs, view-throughs, bounces...these concepts in digital analytics are fairly abstract, and many in business … [Continue reading]

Effect Of Modified Bounce Rate In Google Analytics

Google Analytics Bounce Rate chart

A few months back, Justin Cutroni posted on his blog some jQuery code that modifies how Google Analytics tracks content.  Specifically, the code snippet changes how bounce rate and time on site are calculated, creates a custom variable to classify … [Continue reading]

Adobe Discover 3: First Impressions

Adobe Discover

With yesterday's code release, Omniture Adobe released version 3 of their "Discover" tool, THE way to perform web analysis within the Adobe Digital Marketing Suite.  While SiteCatalyst has its place for basic reporting, to really dig deep into your … [Continue reading]