Removing ‘Powered by WordPress’ From Scrappy

WordPress Scrappy footer

My wife started a food blog this weekend and decided to use the "Scrappy" WordPress theme by Caroline Moore.  But like all WordPress themes, there are a few customizations that are usually made to personalize the theme, the first of which is removing … [Continue reading]

How To Install Optimizely on WordPress

Clicking on the "Implementation" link gives you your JavaScript code

If you've spent any time working in digital marketing or analytics, you're already familiar with the power of A/B testing.  A/B testing (and it's more complicated brother multivariate testing) allows site owners to find out optimal combinations of … [Continue reading]

Using Omniture SiteCatalyst Target Report To Calculate YOY growth

Omniture Page Views Report - 2010

Of the hundreds of stock reports and capabilities present within Adobe (Omniture) SiteCatalyst, calculating year-over-year growth isn't the easiest thing to do.  And while conversion reports (eVars) have the "Compare Dates" functionality within the … [Continue reading]