Learning R Has Really Made Me Appreciate SAS

For the past 18 months, it seems like all I've heard about in the digital marketing industry is "big data", and with that, mentions of using Hadoop and R to solve these sorts of problems.  Why are these tools the most often mentioned?  Because they … [Continue reading]

My Top 20 Least Useful Omniture Reports

Just because data CAN be captured doesn't mean it SHOULD be!

In a prior post about customizing the SiteCatalyst menu interface, I discussed how simple changes such as hiding empty Omniture variables/reports and re-organizing the menu structure will help improve understanding within your organization.  In the … [Continue reading]

Apple Has Earned a Customer for Life

macbook pro broken hinge

I used to think that when people talked about the "legendary Apple customer service" that there was plenty of hyperbole thrown in for good measure.  Until it happened to me with my broken MacBook Pro hinge. … [Continue reading]