The Fun of Error Trapping: R Package Edition

For the last month or so I've been working on an R package to make accessing the Adobe (Omniture) Digital Marketing Suite Reporting API easier.  As part of this development effort, I'm at the point where I'm intentionally introducing errors into my … [Continue reading]

Honored To Be a DAA Rising Star Nominee

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Tonight the nominees for the 2013 Digital Analytics Association awards were announced.  I'm honored to say that I've been nominated for the 'Rising Star' award, the award for up-and-comers in the digital analytics industry! It's amazing to be … [Continue reading]

(not provided): Using R and the Google Analytics API

(not provided) terms from Google average 35%-60% of all organic search terms

For power users of Google Analytics, there is a heavy dose of spreadsheet work that accompanies any decent analysis.  But even with Excel in tow, it's often difficult to get the data just right without resorting to formula hacks and manual table … [Continue reading]