Using Omniture SiteCatalyst Target Report To Calculate YOY growth

Omniture Page Views Report - 2010

Of the hundreds of stock reports and capabilities present within Adobe (Omniture) SiteCatalyst, calculating year-over-year growth isn't the easiest thing to do.  And while conversion reports (eVars) have the "Compare Dates" functionality within the … [Continue reading]

Well Played, LinkedIn. Happy Holidays!

Snow E. Mann.  Genius.

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Claim Your Newest Klout Perk: An SEC Investigation!

"Something for nothing...sign up today!"

I'm not sure what it is about Klout that keeps me coming back.  I tell myself that as a digital marketer/analyst that I need to monitor the newest trends in the market, blah blah blah.  But every time I interact with Klout, they find a new way to … [Continue reading]