Adding a ‘Back to Top’ Link on WordPress

In a previous post, I discussed how to remove “Powered By WordPress” from the footer of the Scrappy theme.  You might also want to add a “Back to Top” link in the footer, especially if your blog has a lot of vertical distance from the top to the bottom.  Here’s how to do it… Step […]

Removing ‘Powered by WordPress’ From Scrappy

My wife started a food blog this weekend and decided to use the “Scrappy” WordPress theme by Caroline Moore.  But like all WordPress themes, there are a few customizations that are usually made to personalize the theme, the first of which is removing “Powered by WordPress” in the footer. This blog post is essentially the […]

How To Install Optimizely on WordPress

If you’ve spent any time working in digital marketing or analytics, you’re already familiar with the power of A/B testing.  A/B testing (and it’s more complicated brother multivariate testing) allows site owners to find out optimal combinations of site design and content for their visitors without having to directly ask/inconvenience the user.  All it takes […]