Honored To Be a DAA Rising Star Nominee

Tonight the nominees for the 2013 Digital Analytics Association awards were announced.  I’m honored to say that I’ve been nominated for the ‘Rising Star’ award, the award for up-and-comers in the digital analytics industry! It’s amazing to be considered for this award amongst so many other great analysts.  From fellow Philly star Rachael Gerson at […]

(not provided): Using R and the Google Analytics API

For power users of Google Analytics, there is a heavy dose of spreadsheet work that accompanies any decent analysis.  But even with Excel in tow, it’s often difficult to get the data just right without resorting to formula hacks and manual table formatting.  This is where the Google Analytics API and R can come very […]

Effect Of Modified Bounce Rate In Google Analytics

A few months back, Justin Cutroni posted on his blog some jQuery code that modifies how Google Analytics tracks content.  Specifically, the code snippet changes how bounce rate and time on site are calculated, creates a custom variable to classify whether visitors are “Readers” vs. “Scanners” and adds some Google Analytics events to track how […]

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