Before we get started, let’s get something out of the way: Yes, I know I’m complaining about a free service that I don’t have to use. And further, it’s their platform to do whatever they want… I can’t fault Twitter for wanting to monetize their platform. Given that Twitter (and pretty much every social network) [...]
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Where’s the relevance, Twitter?
June 14, 2012 1 Comment
Filed Under: Social Media Tagged With: Advertising, Klout, Targeting, Twitter
Claim your newest Klout Perk: An SEC Investigation!
December 16, 2011 2 Comments
I’m not sure what it is about Klout that keeps me coming back. I tell myself that as a digital marketer/analyst that I need to monitor the newest trends in the market, blah blah blah. But every time I interact with Klout, they find a new way to abuse me, leaving me feeling dirty for [...]
Filed Under: Social Media Tagged With: Klout, Social Media, Twitter
Have social ‘influence’ scores become another FICO?
July 13, 2011 2 Comments
Not a day goes by without another article being published about how social media will change business forever. Several companies have sprung up in the past several years including Klout, Twitalyzer, and PeerIndex that attempt to measure the value of social media usage, or more broadly, ‘social influence’. As I read articles about how social [...]
Filed Under: Social Media Tagged With: Klout, Peer Index, Twitalyzer
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