(not provided): Using R and the Google Analytics API

For power users of Google Analytics, there is a heavy dose of spreadsheet work that accompanies any decent analysis.  But even with Excel in tow, it’s often difficult to get the data just right without resorting to formula hacks and manual table formatting.  This is where the Google Analytics API and R can come very […]

Google Analytics SEO reports: Not Ready For Primetime?

On October 4th, Google announced that the Webmaster Tools/Google Analytics integration was now available to all users. The three new reports (Queries, Landing Pages, and Geographical Summary) are intended to allow site owners and content creators to monitor how well their content is indexed in Google for their keywords of interest across time, all within the Google Analytics interface. […]

X change 2011: Already in Awe!

For those of you who aren’t familiar, X Change is the web analytics conference organized by Semphonic, with the intent of bringing the industry’s leading practitioners together without any sales pressure from vendors.  I’m lucky enough to attend this year’s conference, due to my boss asking for budget for two slots, fully expecting to get […]

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